Nichols Reflex Buzzbait


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The culmination of several months of research and development, the Nichols Reflex Buzzbait delivers a sputtering surface disruption that forces bass to strike one sheer “reflex.” Designed with an elongated head shape and precisely placed buzz blade, the Nichols Reflex Buzzbait produces a tantalizing succession of slaps as the blade makes contact with the head.

Taking quality and attraction to the next level, the Nichols Reflex Buzzbait is covered with a unique metal flake finish and fitted with premium blades that come in either 24K gold, nickel, or black. For those who prefer a trailer, the Nichols Reflex Buzzbait features an integrated toothpick baitkeeper system that locks soft plastics firmly in-place. Backed by a super-sharp hook, the Nichols Reflex Buzzbait tempts bass with a look, sound, and disruption that is in a league-of-its-own.

Additional information


Black Plague – Black, Blue Shad – Gold, Blue Shad – Nickel, Bluegill – Gold, Bombshell Bass – Gold, Bombshell Shad – Nickel, White & Chartreuse – Gold, White & Chartreuse – Nickel


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